Privacy Policy.

This Privacy Policy was last updated on 12/31/2021

This privacy policy (“Privacy Policy”) describes how New Mexico Fresh Foods, LLC, a New Mexico limited liability company (“the Company”, “we”, “us”, or “our”) collects, stores, and uses personal information about you when you visit our website (the “Site”) and use services supplied by or on behalf of us through the Site (“Services”). We are committed to protecting the privacy of your personal information. Any use of our Site or Services acknowledges the terms and intent of our Privacy Policy, in its entirety, including our use of cookies. If you do not agree to this Privacy Policy, you are not authorized to register an account on our Site or use our Services. Please Note: This Policy does not address the privacy or information collection, use, disclosure and/or retention practices of any third-party entities. Moreover, the privacy and information practices of such third-party entities do not apply to the Company. Please review any applicable third-party entity’s privacy policy for more information regarding such third-party entity’s own privacy or information practices. The Company has no liability with respect to the use or misuse of personal information by such third-party entities or any failure to comply with such third-party entities’ privacy policies.

If you choose to use the Company’s Site or Services, your use and any dispute over privacy is subject to this Privacy Policy and our Terms of Service, as applicable, including limitations on damages, resolution of disputes and application of the law of the state of New Mexico.

We may update this Privacy Policy from time to time – you can find our latest policy on our website at Privacy Policy or by asking us for a copy. Your continued use of the Services and the Site after we make changes is deemed to be acceptance of those changes, so please check the Privacy Policy periodically for updates.

Personal Information Collection and Usage

For the purposes of this Privacy Policy, personal information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could be linked, directly, or indirectly, with a particular individual or household. Personal information does not include publicly available information. We collect your personal information when you visit our Site, use our Services, or register for an account. We will let you know prior to collection whether your personal information is required or voluntary, and the consequences, if any, of not providing the information.

When using our Site, we collect your IP address, device ID, referrer, list of pages that you view on our Site, and other event information, e.g., access times, operating system, browser type and language. This information is collected and analyzed to improve our Site and Services.

Cookies and Tracking Technologies

Our Site puts “cookies,” small files, onto your computer to enhance your experience, and collect information about how you browse the Site, including:

  • Measure how you use the website
  • Remember the notifications you’ve seen, e.g., updated Privacy Policy
  • Remember you while changing account information.

We may use third-parties to manage some cookies, but we do not allow the third party to use the cookies for any purpose other than as necessary to provide the Services. Cookies can be disabled in most internet browsers.

We may additionally collect information using “web beacons” or “ad identifiers”. Web beacons are electronic images that may be used on the Site, in your account, or in our emails to deliver cookies, count visits, and determine if an email has been opened and acted upon, including in-store visits. Ad identifiers are resettable IDs assigned by a device to help advertising services track user movements online and across devices. Users can reset or disable ad identifiers in the operating system settings of your device.

While we strive to offer you choices when you use our Site and Services, we do not promise that we will be able to receive or honor web browser Do Not Track signals.

How We Use Your Personal Information

We use your personal information to:

  • Email marketing
  • Identify similar market audiences
  • Develop and conduct remarketing campaigns
  • Manage your account
  • Track your compliance with the Terms of Service
  • Improve our Site and Services.

Information Sharing

Except as disclosed in this Privacy Policy, we do not disclose your personal information to any companies not part of the Company or its related entities.  In no event will we ever sell or rent any identifying personal information. We may, however, share your personal information as follows:

  • To deliver content and communications to you
  • To process credit card payments
  • For legal and safety purposes, such as to: defend or protect us, our customers, affiliates, you, or third parties, from harm or in legal proceedings; protect our rights; protect our security and the security of our customers, affiliates, employees, and property; respond to court orders, lawsuits, subpoenas, and government requests; and address legal and regulatory compliance.
  • We may be required by law, or requested by a court of competent jurisdiction to share personal information. In this event, we will notify you of the request unless otherwise prohibited.
  • We may share your information with a third party in the event of a reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock.

Sub-Processors and Purposes

Our Sub-Processors do not share or sell your personal information, and only use it at our direction for the specific purposes we have instructed, as described above. Your personal information may be processed by our Sub-Processors listed below in connection with the performance of Services on our behalf.

  • Performance Marketing Partner Network – Account Management
  • Google – Marketing
  • Facebook – Marketing
  • PayPal – Payment Processing
  • Square – Payment Processing


You acknowledge that you provide your personal information to us with knowledgeable consent and at your own risk. We take all reasonable appropriate security measures to protect personal information from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Any staff who may have access to your personal information are obligated to maintain its confidentiality.

Our procedures safeguard and secure your information. However, no Internet data transmission can be guaranteed to be 100% secure. Therefore, we cannot warrant the security of any information transmitted to us via our Site or Services. When you provide us your information, it is encrypted in-transit, and we make our best efforts to ensure its continued security on our systems.

Data Breach

If necessary, and in compliance with applicable federal and state laws, we will notify you and any applicable regulatory agencies if we determine a breach of your personal information. We will email your account on file in the event of such a breach. Notice may be delayed in order to determine the scope or origin of the breach, address the needs of law enforcement, or implement remedial measures.

Your Rights

You may opt out of any non-essential communications.

You may request that we delete and stop using your personal information after canceling your account. We may maintain your personal information for the reasons described under Data Retention below.

You may request that we update or correct any personal information that is inaccurate, outdated or incomplete.

You may request a copy of your personal information we have on file.

The Company will not discriminate against any user for exercising their privacy rights.

You may exercise any of your rights by sending an email to For your protection, we may verify your identity before responding to your request.

Data Retention

We retain your personal information as long as you use our Services or so long as we have an ongoing legitimate business need to do so. These reasons may include fraud monitoring, detection and prevention, and compliance with applicable legal, tax, accounting, financial reporting, or contractual requirements. Where we must retain your personal information, we will do so in accordance with any applicable records-retention obligations. Where there are technical limitations that prevent deletion or anonymization, we will safeguard and limit the use of your information as required by applicable law.

Third Party Links

Our Site has links to third party websites that we do not control and are not responsible for in any way. These websites should have their own privacy policies that govern their information management practices. It is your responsibility to check third party privacy policies and determine your continued use. We do not accept any responsibility or liability for third party sites, services, or policies.

Information from Minors

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

If you believe that we might have any information from or about anyone under the Age of Majority, please contact us at

Notification of Changes

We reserve the right to change or update this Privacy Policy at any time. When changes are made, we will post a notice on the Site explaining that changes have been made to our Privacy Policy. All Privacy Policy changes will take effect immediately upon being posted to the Site. Your continued use of the Site is your acknowledgement of our changes to this Privacy Policy, and any user of our Site or Services is done under the Privacy Policy in effect at that time.


Contact Us

If you have any questions regarding this Privacy Policy, or would like more information on our privacy practices, please contact us in writing by mail or by email to:


New Mexico Fresh Foods

5600 Venice Ave NE

Albuquerque, NM 87113