Our Mission
No Compromise
Verde Juice is a social enterprise, committed to growing local food economy and supporting organic farming. We believe being a green business means more than just recycling. It means zero food waste, a sustainable work environment for employees, and community leadership.
Supporting Farmers
Verde. believes farmers should receive the full value of a whole harvest, which is why we contract directly with farmers to buy their ugly produce - the fruit and vegetables that have too many cosmetic flaws for grocery store shelves. We also buy from local and organic farmers whenever possible.
Zero Waste
We practice zero-waste measures every day. All organic materials such as juice pulp is composted for local farmers and worm ranchers, all materials are recycled, and equipment is all set to low-water use.
Community Involvement
Verde is a brand of New Mexico Fresh Foods, a social enterprise started by impact investors dedicated to growing local food economy. We are proud to count the Santa Fe Community Foundation among our partners. A percentage of profits from the sale of Verde Juice supports the Foundation’s social impact investing programs.
