Our Story


Nutrition is our Founding Principal.

Verde Food opened in 2015 after founder Kelly Egolf healed herself on four months of liquid diet following major jaw surgery. Wired shut and released from the hospital, Kelly set to work customizing her own line of nutritional supplements. Through research on nutritional properties of whole foods and experimentation, she learned she could combine cold-pressed juice with leafy greens, seeds and nuts for maximum nutritional benefit. She recovered in a matter of weeks, not months, having created an entire line of delicious and nutritious organic juice blends and supplements.

In November, Verde Juice opened its first juice bar in Santa Fe on San Mateo.

Verde opened on the Historic Santa Fe Plaza.

Verde launches its line of Adaptogenic Wellness Shots and begins selling wholesale in local grocery stores.

Verde sold all retail stores in order to focus on wholesale distribution and manufacturing.

Verde launches its first line of foodservice juice - never heat-treated citrus juice for discerning restaurant and bar operators.

Verde opens a 20,000 square foot refrigerated manufacturing plant and adds HPP tolling and co-manufacturing services.

Verde partners with Los Poblanos Historic Inn and Farm to launch a line of premium, botanical lemonades.